Today’s post is about consumer choice. Previously we have looked at the indifference curve and the budget line. We will now use these two concepts together to determine what the optimal choice is for the consumer.
For almost all combinations of budget lines and indifference curves, the optimal choice for the consumer will be the point at which the budget line is tangent to the indifference curve. This is the point where the entire budget is being spent in order to achieve the greatest level of utility. The fact that the indifference curve needs to be tangent is important. If it crossed the budget line, this would mean that there is some point on the budget line that is above the indifference curve. In essence there would be a more optimal bundle that would give greater utility and that the consumer would be able to afford.
There are some exceptions to this. The first is if the indifference curve has a kink at the optimal choice. In this case the tangent just isn’t defined. This case however does not have much economic significance. The second exception is when the optimal point occurs where the consumer of some good is zero. In other words where the consumer is only consumer one good. This is what we call a boundary optimum.
So if we assume that the consumer is consuming some of both goods and if we assume that it is not kinked than tangency is a necessary condition for optimal choice. Just because it is a necessary condition though, does not mean that it is a sufficient condition. There are some cases however when it is sufficient, and this is the case of convex preferences. In the case of strictly convex preferences, any point that satisfies the tangency condition must be an optimal point. It can also be the case that there is more than one optimal point.
As we have said before, MRS (marginal rate of substitution) must equal the slope of the budget line at an interior optimum. What does this actually mean economically though? One of our interpretations of the MRS is that is the rate of exchange at which the consumer is just willing to stay put. This means that if the MRS is different from the price ratio then there is an exchange that the consumer will be willing to make and that they cannot be at their optimal choice.
While this is short choice is a pretty complicated topic and I will try to spend quite a bit of time on it, in order to try and explain it as well as using the time to understand it myself.