Today’s post is about Utility. This will probably be the theme for the next couple of posts because it is a pretty important part of consumer preference economics.
Utility is a bit of a complicated topic. It used to be that when utility was a reference to a person’s overall well-being. It was a numeric measure of a person’s happiness. The problem with this is that it is very difficult to translate happiness into a number depending on choices. As such for the purposes of this brand of economics utility will used only as a way to describe preferences.
For economists all that matters is whether one bundle has a higher utility than another, how much higher really doesn’t matter. A utility function is a way of assigning a number to every possible consumption bundle such that more-preferred bundles get assigned larger numbers than less-preferred bundles. The only property of a utility assignment that is important is how it orders the bundles of goods. Because of the emphasis on ordering bundles of goods, this kind of utility is referred to as ordinal utility.
There are many examples of utility functions. A utility function looks like the following u(x1, x2). Depending on what type of goods there are different utility functions exist. For example with perfect substitutes. If we go back to the example of red and blue pencils we can see how this works. In this example all that mattered to the consumer is the number of pencils not whether they were red or blue. In this case the utility function looks like the following u(x1, x2) = x1 + x 2. To see that this works we can ask two questions. Is this utility function constant along the indifference curve and does it assign a higher label to a more-preferred bundle. The answer to both questions is yes, so we have a utility function.
If the consumer is willing to substitute good 1 for good 2 at a different rate, say 2 to 1 then we end up with a different utility function. It would look like this u(x1, x2) = x1 + 2x2. This means that the consumer values good 2 twice as much as good 1. The general form for a utility function with perfect substitutes is u(x1, x2) = ax1 + bx2 where a and b are some positive numbers that measure the value of goods 1 and 2 to the consumer.
Another type of utility function is for perfect complements. This is the case with left and right shoes. When these are the two goods the only thing that the consumer cares about is how many complete pairs of shoes they have. In this case the number of pairs of shoes that they have is the minimum of the number of right shoes you have x1, and the number of left shoes you have, x2. Thus the utility function of perfect complements takes the form u(x1, x2) = min{x1, x2}. If we look at shoes it is pretty easy to see that this holds. If we have 5 right shoes and 5 left shoes than the function would be u(x1, x2) = min{5,5} and so the utility would be five. If we increase the number of left shoes the utility should stay the same and we can test this. If we now have 5 right shoes and 7 left shoes our utility function would be u(x1, x2) = min{5,7} which equals 5. We can see here than that the function works.
The same way that we were able to change the one to one ratio of perfect substitutes also works here. As such the general formula for perfect complements is u(x1, x2) = min{ax1, bx2}. Where a and b are positive numbers that indicate the proportions in which goods are consumed.
This is a brief look at utility and some different types of utility functions. There is more to talk about however and so I will be posting more on this later in the week.